Wednesday Jul 17, 2024
Ep 174: Financial Positioning for Lasting Growth feat. Lonnie Bloom
Fast growth company leadership teams have a lot on their plates. They are balancing building a solution or offering, building brand recognition, and closing deals. But no concern is higher priority than funding. In order to secure that funding, they also need to invest in accounting - and it is never too soon to get started.
In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Lonnie Bloom. Lonnie is a Partner at Withum, where he specializes in auditing and supporting the growth of some of the most well-known tech and emerging growth companies in the country. He also co-leads the firm's e-commerce practice which serves hundreds of brands and household names in the e-comm industry.
In this interview, Lonnie talks about the importance of solid accounting procedure and documentation to fast growth companies:
- The unique financial challenges faced by growth stage tech firms
- Advantages, such as specific decisions, leadership qualities, etc., that can position firms for long term growth
- How contract management practices can contribute to a company’s success
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